These days, when branding is so important to any major enterprise, political parties need to be more thoughtful in their choice of mascots.Yet all we get are donkeys and elephants.
For this we have to blame political cartoonist Thomas Nast, who first popularized the negative qualities of these animals in portraying the two parties. Today, though Democrats and Republicans try to stress the more positive qualities of their mascots, they are still slaves to the past. We need some new animals.
Considering the diverse range of animal species on the planet, both parties need to align their core principles with mascots that more accurately reflect their message to the public.
Republicans, for example, generally like to view themselves as more conservative than Democrats. Thus they might well choose a tortoise. It is estimated that desert tortoises have been in existence for 15-20 million years, far longer than we humans. Their plodding, low-energy lifestyle is the epitome of conservative. And they make sure to get plenty of rest during winter and summer months, just like members of Congress. What better way to show that your party is still going to be around in the future? And except for Cliven Bundy, who doesn’t like a cute desert tortoise?
Or maybe the GOP could choose a lone wolf to stress the party’s rugged individual, go-it-alone philosophy. Then again, maybe not, since wolves are none too popular these days in many GOP-controlled states. On the other hand, a wolverine—one of the most solitary animals on earth—would be perfect. And when it comes to the Republican hard stance on military issues and projecting world might, well, you just don’t mess with a wolverine.
Democrats, on the other hand, generally consider themselves more liberal. If by liberal we mean a certain broadminded and unorthodox view of things, then there’s probably no more liberal animal Dems could choose than a green sea slug. Actually it’s considered part animal, part plant, since the progressive little creature has found a way to use some of the chloroplasts from the algae it consumes to make its own energy just like a green plant. I can think of no other animal that would typify the Democratic Party’s emphasis both on seeking new sources of alternative energy and welcoming under its tent creatures of every stripe. Sea slugs can be quite colorful and would fit right in at any party gathering. I suspect some Democrats might object, however, claiming that a sea slug just doesn’t have the right cachet.
The Dems might also consider the African meerkat, whose altruistic behavior and complex social interactions could symbolize the party’s historic emphasis on community responsibility and the well-being of the group. Again, there may be some objections to choosing such a weird-looking critter, especially when a group of them is often referred to as a “mob” or “gang.”
Even the Libertarians have chosen a mascot, more or less. Some are now favoring the peaceful, don’t mess with me porcupine as their symbol. Other folks have toyed with the idea of adopting the penguin. Adopting such cute little animals could backfire on the party, however, since it’s hard to take a porcupine or penguin seriously. Personally I don’t think Libertarians as a group will ever go for limiting themselves to one animal. The loss of individual liberty would be too great.
And what about the “Tea Party?” I’m not sure they’ve officially chosen a mascot, though Sarah Palin still seems to be getting a lot of attention. Tea Party folks do seem to like the Gadsden flag, which shows a nice coiled rattlesnake. There is the matter, however, of the snake’s generally unfavorable image throughout history as a symbol of Satan, sex, and all that’s evil. So they might want to find another animal.
Considering the less centralized nature of the Tea Party, I would suggest a starfish as the perfect mascot. Lacking any head or brain, the starfish’s arms still manage to function well, and will even generate a whole new starfish from a severed limb.
Mascots proposed for the Green Party include the turtle, frog, otter, and even the bee. I do think they’re on the right track with the bee, though I’d suggest a dung beetle instead. What other creature better epitomizes the party’s respect for diversity and ecological sustainability? Without dung beetles the earth would soon be covered in feces. Just one dung beetle can bury hundreds of times its own weight each day. Or how about an earthworm? Just like the Green Party, the worm may be lacking in visibility, but it’s a real mover and shaker of the underground. Talk about grassroots democracy.
As for the Independents, what’s the point? They’re not exactly party animals. Even if they did go to the trouble of choosing some possible mascots and putting them up for a vote, there’s no guarantee Independents would show up.
Note: This is a slightly longer version of an op-ed essay originally published by the Arizona Republic. You can read their interactive version, complete with animal photos here: http://www.azcentral.com/story/opinion/op-ed/2014/05/20/political-party-mascot-animal/9338853/